Numerous businesses are not taking the proper steps to guarantee a good presence of their business on the internet. Some of them don't even know about it, and the minority just don't want to go in that direction. 68.69% of the population is using their desktops to search on Google, while the 91.92% are using their mobile device. These numbers are growing, and if you are one of those companies, then you are not considering the amount of people searching for your business. What image are you projecting when a prospect searches on Google to find an empty page of your business?

Let's take a peek... we will show you a kind of abandoned business page to the left, and a business page with a good presence to the right. Both are part of the same industry.

Example#1: Hotels

The guys in the left side probably doesn't even know that they have 4 followers, but the real problem here is the number of views: 293,530.  In contrast, the guys on the right have a nice introduction to the Accent Inn with a banner showing a great view of the facility including their logo.

Example#2: Restaurants


The same is happening to the left here. 76,166 views, and the page is showing the default template images. It could be beneficial to show one of their popular dishes, or a front view of the establishment.

Example #3: Clothing Store

Our last example is a clothing store with 13,470 views. They should be showing an indoor view of the store, maybe a seasonal item, and definitely their logo.

If you are looking for a place to stay, a restaurant for dinner, or a store to buy some clothes, which one would you visit? The one showing what you can get, or the one showing nothing at all? If you like the adventure and the surprises, probably you are going to pick the ones to your left, but I personally prefer to know where I am going, and what I am getting from that place.

If you are a business owner, you should consider the idea to revamp your business page with some fresh content. It doesn't take too much time, it doesn't cost too much money, and the simple fact of taking that step, you could be sending more customers to your front door right away. It's your turn to make a decision.