The evolution of technology is also causing an evolution in marketing, which is already taking place. This is the main reason why people ...

VIRTUAL REALITY and 360 DEGREE VIDEOS. Is your business ready?


The evolution of technology is also causing an evolution in marketing, which is already taking place. This is the main reason why people need to get as creative as they can with the kind of marketing and promotion that they come up with.

What is 360 Degree Video?
360 videos (also known as VR or virtual reality) are clips displaying a spherical scenario where the camera has recorded the environment in all angles.
When watching 360 videos, you can interact and choose the view. On a computer, you can view 360 videos with Chrome, Opera or Firefox. Click and drag the mouse on the video to see different angles. You get an even better viewing experience on mobile devices. When you are on mobile, it’s like you are in the video itself and as you move your phone, the view in the video moves with it. This feature of 360 video will be an amazing one to combine with virtual reality goggles to really provide a rich experience. You can use a Cardboard viewer or the Samsung Gear VR, which allows a 3D-interactive experience of the video.

The future of marketing
There are many experts in the field of marketing that are looking at 360 degree videos as the ultimate marketing method for the next decade and the implementation of this kind of technology is becoming quite popular in many industries.

Tourism Australia have taken their tourism game to the next level, releasing seventeen 360 degree videos of Aussie tourist destinations. As part of its latest marketing campaign, they are promoting the destination to the world through cutting-edge Virtual Reality (VR) and 360-degree technology. According to a press release, new video content has been created to provide an immersive experience to travel enthusiasts and bring Australia’s incredible aquatic and coastal experiences to life.

The truth is that there are many ways in which this kind of technology can be implemented and it can be perfect for a local hotel that wants to give people a virtual visit of their facilities as well as a tourist attraction that likes the idea of being able to display some of the highlights of their location in a virtual experience.

360 Video - Warmbaths, a Forever Resort

Crossing boundaries
One of the most attractive aspects of 360 virtual reality advertising is that it provides an innovative way to display anything you want without becoming intrusive. The viewer has the choice of getting immersed in the situation and that is the key element that is making this technology so useful for all kinds of products, services and landmarks.

What about virtual tours?
Virtual tours are evolving. The first 360 tours that came out online had no audio at all, but this has changed now and there are many new tours that include voice overs which explain exactly what is going on in every area you visit virtually. This has proven to be extremely useful and engaging for tourist attractions.

Any business can benefit from 360 videos and virtual reality
The best thing is that there is no business out there that is not going to be able to benefit from this kind of technology. You could own a sporting goods store, a restaurant or a gym and they could all benefit greatly from being displayed in full 360 degree video. This gives your business a solid image and a boost in engagement, not to mention the fact that it would be joining the ranks of business ventures that are keeping their business technologically competitive.
The many ways in which this could be implemented for tourism are extremely promising and this technology can also help people learn to navigate certain areas that might be confusing and disorienting. The use of virtual reality allows them to get to know a location perfectly before they visit.

360 Video Virtual Safari at Kapama River Lodge, South Africa

Entertainment and virtual reality
There have been some groundbreaking promotional ads for movies that allow the users to see things from various perspectives and this is something that is barely getting started when it comes to the options that people will have as far as what they will be able to see when they watch a movie or a TV show.

This is the kind of technology that is going to revolutionize all industries and the sooner that your business decides to implement this, the better. There are going to be way too many advantages to this and once you are able to implement this kind of technology, you will start to see some important changes in your engagement and the amount of visitors you get.

You may also like

No comments: